I covet my magazines. Each and every one (and there are a lot), and each and every page. More on that later. But when I turned the page in one of my favorite mags and stumbled upon the most fun frilly frou frou red dress in an H&M full page advertisement, I knew it HAD to be mine. I had no idea where I was going to wear it, as unfortunately there are not an overwelming amount of cocktail attire appropriate occasions here in Des Moines. But I knew I needed to get my paws on this dress-the day it was released in stores-or I’d miss the boat. Dresses like this sell out in one day-they just do. This was the type of dress that I have to admit, I’d probably drop way more $$ on than would be appropriate, but it was seriously calling my name-I HAD to have it. But to my delight, and my bank accounts, it was only $40! Thank you thank you, H&M! To make it even more lust worthy, it was a part of this special Garden Collection, a unique group of lovely frocks that are all made from recycled bottles, textile waste, and organic materials. How fabulous and green is that?
After coming up with several different schemes to get hold of this dress, I realized that me travelling to the closest H&M that would have this special collection (Chicago!) was not very realistic. So I enlisted my fellow fashion minded friend Jadie, who not only went into her closest H&M to find this dress for me on the day it was released, but ended up enlisting a friend of hers to go to ANOTHER H&M for me since the first one did not have it! What a doll- I knew my fellow ex Gap girl would understand the importance of this serious red dress matter.